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鋁藝大門廠家價格向價值轉變
來源:http://www.lpylmy.com 日期:2021-08-24 發布人: 瀏覽次數:31次
鋁藝大門廠家價格向價值轉變需牢記四點,在過去,鋁藝大門行業習慣用“價格”競爭,并且在那個以賣方為主體的時代獲取了不少利潤,但是隨著消費升級,環保風暴襲來,各種外部因素作用下,廠家經營成本水漲船高,利潤空間遭到擠壓,越來越小。時代的發展,給鋁藝大門行業帶來了巨大變化,在如今買方主體的時代,鋁藝大門競爭要從曾經的“價格”向“價值”轉變,觀念轉變、模式創新成為鋁藝大門廠家發展的必然趨勢。
Four points should be kept in mind when the price of aluminum art gate manufacturers changes to value. In the past, the aluminum art gate industry used to compete with "price" and made a lot of profits in the era dominated by the seller. However, with the upgrading of consumption, the storm of environmental protection and the action of various external factors, the operating costs of manufacturers have risen, and the profit space has been squeezed and smaller. The development of the times has brought great changes to the aluminum art gate industry. In today's era of buyers, the competition of aluminum art gate should change from "price" to "value". Concept change and model innovation have become the inevitable trend of the development of aluminum art gate manufacturers.
在現今利潤本就微薄的市場,鋁藝大門廠家要想避免陷入“低價”惡性競爭,就要提升自身綜合競爭力,由拼價格向拼價值轉變,方能在未來謀求更深更廣的發展。
In today's market with meager profits, if aluminum art gate manufacturers want to avoid falling into "low price" vicious competition, they must improve their comprehensive competitiveness and change from price to value, so as to seek deeper and broader development in the future.
一、鋁藝大門廠家要緊抓內部管理
1、 Aluminum gate manufacturers should pay close attention to internal management
鋁藝大門廠家內部的種種管理不善造成的內耗何損失不可估量,影響到廠家內部的穩定性和客戶合作的信任度的降低,長期以往,內部管理無序、不完善就會成為廠家健康持續發展的“大攔路虎”。
The internal friction and loss caused by various mismanagement within the aluminum gate manufacturer are immeasurable, which affects the internal stability of the manufacturer and the reduction of the trust of customer cooperation. In the past, the disordered and imperfect internal management will become the "big obstacle" for the healthy and sustainable development of the manufacturer.
二、鋁藝大門廠家要理性處理庫存
2、 Aluminum gate manufacturers should rationally deal with inventory
庫存快與慢,關乎到廠家運營資金的正常運轉。穩健的財務運行體系是廠家系統正常重要保證。生產、庫存、銷售、利潤連成一體,缺一不可;庫存不足,訂單多了,就不能及時供貨給客戶,如此會拖累銷售業績,利潤也會自然下降。如果消化不了庫存占用了大量的資金,就無法使鋁合金鋁藝大門廠家擁有更充足的資金投入到再研發和生產新產品,盈利點也會大受影響;而為了消化庫存,不惜代以價折銷售的手法,利潤點更低,廠家的運行資金也會受到影響。
Fast and slow inventory is related to the normal operation of the manufacturer's working capital. A sound financial operation system is an important guarantee for the normal operation of the manufacturer's system. Production, inventory, sales and profits are integrated and indispensable; If the inventory is insufficient and there are many orders, it will not be able to supply goods to customers in time, which will drag down sales performance and naturally reduce profits. If the inventory cannot be digested and a large amount of funds are occupied, the aluminum alloy and aluminum art gate manufacturers cannot have more sufficient funds to invest in RE development and production of new products, and the profit point will be greatly affected; In order to digest the inventory, we do not hesitate to replace the price discount sales method, the profit point is lower, and the manufacturer's operating funds will also be affected.
所以,鋁藝大門廠家掌控好生產、庫存、銷售、利潤之間的合理性和準確性十分重要,因此,面對庫存,要理性處理好庫存。
Therefore, it is very important for aluminum gate manufacturers to control the rationality and accuracy of production, inventory, sales and profit. Therefore, in the face of inventory, they should rationally deal with inventory.
三、鋁藝大門廠家要注重利潤點
3、 Aluminum gate manufacturers should pay attention to profit points
利潤是確保廠家得以“保本和賺取合理利潤”的重要基礎,特別是在原有產品利潤下降、新產品還有利潤空間之下,把控好利潤點顯得尤為重要。
Profit is an important basis to ensure that manufacturers can "break even and earn reasonable profits", especially under the decline of profits of original products, new products and profit space, it is particularly important to control the profit point.
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